Invest in the safest investment!
This post is short and sweet, but is an intro into something I've explored in the past and I am continuing to explore: Why do people drag their feet when it comes to investments in energy efficiency? My day job revolves around selling energy efficiency projects to commercial and industrial users, and many times the projects are delayed for no good reason..even when they are cash flow positive if financed! Can you name many investments that are almost zero risk that are cash flow positive from day one that investors drag their feet on?
To make it easy for you, I wrote a quick calculator to compare home energy efficiency investments vs. investing in the stock market.
I love this quote from a paper written for a publication of NEMA and featured on Energy Star, "Energy Efficiency is a Good Business Decision, Especially Now!":
In the end, a decision not to install more efficient energy equipment and implement related energy-saving measures is a decision to continue paying higher utility bills
So why do you think many people drag their feet on energy efficient investments? I know the main reason is just pure ignorance and how complicated some energy systems are, but what are others?